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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. How to Communicate with Different Stakeholders .

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Grow Your Social Media It’s no secret: association members are hooked on social media.

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The Effects of COVID-19 on Associations: The race to go virtual

Association Success

As the pandemic began to unravel association plans for 2020, many were already in the process of moving operations online — but the coronavirus served to speed up all of those plans. . Editor’s Note: This is the third part of a five-part industry assessment on the effects of COVID-19 on associations. Find the second part here.

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CMA Wins 5 Industry Awards For Digital Marketing, PR

CMA Solutions

6, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won five marketing communications awards from the Public Relations Society of America New Jersey Chapter (PRSA-NJ). Media efforts helped set the stage for reaching the milestone of $2.73

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

billion in 2020. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. In the weeks leading up to the event (and following it) you can use your online community and mobile event app platforms to share knowledge. Monitor social media feeds + hashtags.